After analyzing the data from various reports, the next step is to take actionable measures on your Web site.

Use the Internet to research the following hashtags:

• #CRO-the hashtag for conversion rate optimization (CRO)
• #LPO-the hashtag for landing page optimization (LPO)

Then perform a search on Twitter.com (or complete a general internet search if you do not have Twitter) for the #CRO and #LPO hashtags and complete the following:

• Select one article each about CRO and LPO from the search results obtained on Twitter.com.

In a 3 – 4 page paper, address the following:

• Select an article each about CRO and LPO from the search results obtained on Twitter.com.
• Summarize the information presented in each of the articles you selected.
• Summarize the insights you gained about CRO and LPO on the basis of the article you selected.
• Create a scenario within which you can apply some of the knowledge you gained on CRO and LPO.
• Compare and contrast CRO and LPO
• Provide appropriate examples and scholarly references that substantiate the insights gained on the CRO and LPO.

PART 2 SEPARATE DOCUMENT USING POWERPOINT

Landing Page Optimization Power Point Presentation

Using the information provided by the different Google Analytics reports, create a 3-5 SLIDE POWERPOINT presentation to include the following:

• Explain how best to perform landing page optimization tactics.
  • For example, this could be through the use of the Google Web site Optimizer tool or other landing page strategies. Provide at least five strategies.
• Identify at least two competitors and describe how these changes will provide the selected client with an advantage over these competitors.
• Produce a list of at least 10 keywords that the landing page should contain to improve optimization.
• Discuss how this optimization may vary for a different target audience.
• Provide specific examples of how best to perform optimization tactics.
  • For example, take one page on a Web site, make a slight alteration and present the page to users doing a 50/50 split-50 percent view the control page and 50 percent view the altered page.

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Many people in the US, particularly the elderly, take more than one prescribed medication. CDC (2014) reported that between 2009 and 2012 nearly 48% of persons asked used at least one prescription drug, 22% used three or more prescription drugs, and nearly 11% used five or more.

In a recent study published by the Mayo Clinic, seven out of 10 Americans take at least one prescription drug. The most commonly prescribed drug is antibiotics — taken by 17 percent of Americans — followed by antidepressants and opioids — each taken by 13 percent of Americans. In addition, findings showed that:

• Even more staggering than the CDC findings, currently more than half of Americans take two prescription medications, and 20 percent of Americans are on at least five prescription medications.
• More women than men receive prescription medications.
• Antidepressant prescriptions are more common among women than men, and are most common among women ages 50 to 64.

When people take multiple medications, there is a greater risk for confusion about which medications are taken, when they are taken, and what they are being taken for. There is also a higher risk for drug interactions and increased side effects and adverse reactions.

Sometimes because of the sheer number of medications being prescribed, they may be forgotten, become too much of a bother, or a financial burden which can significantly impact client compliance and lead to poor health outcomes.

In this written assignment, you will be conducting an interview of a client who is taking multiple prescribed medications (three or more) and submitting a written paper describing the findings from the interview. You will then develop a Client Teaching Plan. Your instructor will assist you in the selection of the client. You must achieve a “pass” in this assignment to satisfactorily fulfill the requirements for the Pharmacology course.

The three parts of this assignment are:

Conduct an interview of a client who is taking multiple medications (polypharmacy). You must prepare the client before the interview by explaining why you are conducting the interview. You can say “my assignment is to find out about the medications you are taking so I can determine if you need more information about what you are taking”. You must always get permission from the client to conduct the interview and you must tell the client how the information will be used. You can say, “I will not be using your name in the information I share and I will be submitting it to my instructor only for this student assignment”. If there is important information that needs to be communicated to you, your doctor, family, or nurse, my instructor will assist me in following up on this”. Tell the client you will take no more than 30-45 minutes for the interview.

There may be a family member or significant other present during the interview. That is fine. Be sure to identify who answered a question and if possible always have the client answer first. Always thank the client (and others) when you complete the interview.

Do not use recording equipment for this interview. Have a notepad and pencil or pen and explain that you will be taking notes. When the interview is over, go to a quiet place and take some time to fill in any information you did not jot down. If you wait, you will not remember.

When setting the environment for the interview, make sure the client (and others) is comfortable and you are comfortably seated facing the client. If possible, do the interview in a quiet place.

Ask questions slowly giving the client time to answer. Pay attention to the client’s hearing and ability to respond to the questions. Be sure your non-verbal communication demonstrates you are calm and relaxed.

Use the following interview question guidelines when conducting the interview. Be aware that the client may not be able to answer each of the questions with detailed information. Collect as much information as the client is able and willing to give you. Remember you are the interviewer so you will be collecting information and not making any comments about the information shared by the client except to ask for further clarification if you are not sure what was said or need more detail if it is available.

1. What medications are you taking?
   (Before the interview research each of the medications. In your paper include the reason for each medication, the drug classification, the route of administration, the dose, and possible side effects/adverse reactions).

   For the following questions, paraphrase the client’s answers for your written paper.

2. How long have you taken each these medications?
3. Do you know why you are taking these medications?
4. Who told you about the medications and why you need to take them? Were you able to ask any questions about the medications and if so were they answered so you understood what was said?
5. How do you feel about taking these medications?
6. Are you taking other medication purchased “over the counter” such as in a drug store? If so, what is it and why are you taking it.
7. How and when do you take your medications?
8. Do you have any difficulty taking the medications? If so, what happens and how do you deal with any difficulties.
9. Have you ever felt any uncomfortable feelings and/or body reactions to taking these medications? If so, what were they and how were they handled?
10. If you had the above reaction, did they take you off the medication and/or replace it with another medication? Were you told why this happened?
11. Do you have any reason not to take the medications?
12. Have you ever not taken the medication? If so, what was the reason?

Ask a final question about whether the client would like to tell you anything further about their medications.

Write a paper describing your research and findings about the medications being taken and the results of the interview. Report your findings in a 3-5 page written paper. In your paper include the reason for each medication, the drug classification, the route of administration, the dose, and possible side effects/adverse reactions.

Use accurate and appropriate spelling and grammar and APA Editorial Format for sources used in your written paper.

Develop a teaching plan for this client based on your findings. Based on the findings from the interview, develop a 2-3 page teaching plan to include the following:

1. List one goal for this teaching plan
2. Describe two to three teaching resources that might be used
3. Identify two teaching strategies that can be used based on the client interviewed
4. List specific client instructions regarding the medications and what adverse reactions they should be aware of/and what to do
5. Identify at least one factor that may negatively influence adherence to the medications and how it can be overcome
6. If, appropriate, describe how the family might be involved in ensuring the client is on a proper and safe medication regime

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Write 400 words

To do this assignment you have to have this book!!

Read –

1- David Hume, An Enquiry Concerning the Principles of Morals, Sections I-II and the first three paragraphs of Appendix I (pp. 152-162 and 179-181 in the course text).

Course text : Marino, G. (Ed.). (2010). Ethics: The essential writings. New York: Modern Library

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What is David Hume’s main argument in this week’s reading? Make sure you quote from the text! Further, what do you think? Do you make your ethical decisions/choices based on your emotions or your thoughts? Give an example from your life and/or any significant news story that has taken place in the last week, that either proves or disproves David Hume’s position. Make sure you cite your sources.

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RESPOND TO BOTH PARTS/100 words or more each

• Build the discussion by posting thoughtful and substantive, interactive responses of 100 words or more to your classmates’ posts. Two instances of interaction are required and more are encouraged.
  
• Interaction should include constructive criticism (positive and negative) offered in a supportive, collegial spirit. In an active learning experience such as discussion, constructive criticism can be a very powerful learning tool if offered in this manner.
• The following questions may be used as guidance for a good response:1.Do you agree with the view put forth? Why/why not?2.What are some of the strengths of such a view? How might one go aboutbuilding upon and developing such a view?3.What are some of the shortcomings of such a view? What sorts ofobjections come to mind to the view put forth? All written material must also conform to proper standards for spelling and grammar.

Part 1: Case 4k Page.109: In this case the parties are the husband, the wife and an unborn. The moral issue at stake in this case is that the wife is trying to have a baby hoping that it will make their marriage better, after being married three years(Ruggiero 4k,pg.109). The couple have both had seriously problems during their relationships, one was a heavy drinker and the other couldn’t keep a job. They fought constantly during marriage, so they thought that if she would stop taking her birth control and have a baby that things would get better between them. I don’t think that having a baby would solve the problem. A baby wouldn’t keep a man, but hopefully it would help solve the married couples problem and they would’ve a better lifestyle. We should always act in ways that fully respects other people according to Kant’s Principles of Ends.

Part 2: Yes, I do agree with the utilitarians that social and religious customs stands in the way of happens. For consequentialism to be practicable, we must be able to make accurate assessments of how much utility something might produce. Utility ought to be both predictable and measurable(Burnor and Raley. Page.97). Happiness, however, is vastly more elusive. Happiness does not typically just happen as an effect of some act. It is more the product of how one live. Identifying utility with happiness thus does not look very promising either, despite its appeal in the abstract. Mill agreed that utility must be understood in a way that makes observable and even measurable(Burnor and Raley. page97). Mills proposed that we give greater moral weight to higher-quality experience than to experience of lower quality and that we should incorporate this difference directly in our evaluation of consequence. Human beings need the stimulation and variety of both higher and lower pleasures.

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