Heathrow Bears Christmas: Advertising Appeals and Frameworks

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Open www.feelmore50.com website and select one ad (an ad that does not offend other people). Read the attached doc to familiarize yourself with the questions. Study the content of your answer the following questions:1- Subject of ad

2- Target audience

3- Type of research that might have been done to create the ad.

4- Types of appeals (Rational/Emotional)

5- Creative strategies used

6- Execution framework.

 
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